He Used to Be the Most Important Man at the Dealership. Now He's Losing Ground to a Website.
For most of the twentieth century, the American car salesman wasn't just a sales rep — he was a community institution with real knowledge, real authority, and the power to cut a deal on the spot. Then came the internet, manufacturer pricing controls, and finally EV brands that decided to skip dealerships entirely. The most iconic figure in American retail is fighting for relevance against forces he never saw coming.